Customer satisfaction

A review of Upside Down Management – a Common Sense Guide to Better Business by John Timpson pub. Wiley £12.99 ISBN 978-0-470-68945-5

Raving about your iPod? Desperate for your iPad? Feeling you have just too much iPud? The sexy product lives. The question is: why can't service be as sexy? Let us leave aside the oldest profession here – after all the feminists would argue that one of the worst things about prostitution is that it reduces the person to a product or sex machine. But rather than inducing feminist rage, the iPad is encouraging a lot of woman chortles - the iPad is already being dubbed iTampon.